One well-known challenge that any entrepreneur in Cape May County NJ might face is navigating seasonal fluctuations in the businesses or industry. The key to doing so successfully involves developing skills and smart practices that will allow the company to remain profitable during off-seasons and periodic slowdowns. Especially when the tourists go home.
A seasonal fluctuation can result from dips in customer demand or supply issues.
No one can prepare for every possible contingency, but consider these tips for developing and sustaining a season-proof business. Here are some tips to consider:
1. Control the impact of seasonality on staff.
Hiring employees, including manager-level talent, is a critical factor for success. In some cases, there’s simply no getting around the seasonality factor and short-term contracts are unavoidable.
Just be sure to manage expectations of seasonal workers. Be clear about the length of the job and keep abreast of important issues like full-time and temporary regulations and developments surrounding the minimum wage.
2. Be creative about staying in touch.
Set apart a business by making a point of maintaining visibility throughout the winter year.
Even if regular clients aren't much in contact during the off-season, they might still be around. Be creative about finding ways to stay in touch with them all year round. It’s a great way to turn one-time customers into repeat clients.
3. Customer promotions need to be countercyclical.
Don’t overlook the opportunity to take advantage of times when competitors may be in quiet mode. Target audiences in Philadelphia to New York is often just as accessible before a busy summer season as during its peak in July.
4. Construct alternative income streams.
Although it might seem like a diversion from the core business, set up additional revenue sources to counteract the off-season. Just don't let attention to the alternative stream overtake a focus on the primary business.
5. Utilize planning skills.
Look ahead at least six months to plan appropriately. To carry the business through slower winter periods (the shoulder season) and complete lulls (the off-season), consider socking away cash reserves during the busy months.
Look hard at every element, from inventory to staffing, to avoid tying up cash unnecessarily during quiet winter months. And don’t forget to take advantage of slow stretches to prepare for the peak summer season.
6. Understand the cycles in your industry.
Speedy growth of a company is not unusual for business owner who's new to an industry. And that can disguise a normal seasonal fluctuation, leading the entrepreneur to expect the healthy sales will continue in offshore areas.
Base projections about seasonality on sales data from at least two or three years. If the business hasn't been around that long, check with peers and industry sources.
7. Select a local funding partner.
Make it a priority to cultivate a relationship with a funding source with a firm grasp of the industry and its seasonal nature. A funder with experience dealing with similar businesses can help facilitate what's needed for anticipated expansion, hiring and other capital investments.
Seasonality affects nearly every business, with few exceptions. But building seasonality into the business plan will go far in ensuring success.
When choosing a local funding source such as a bank, it might be hard to accomplish funding for certain merchants in a seasonal area. Consider alternative funding sources like IMN Direct Capital Funding in Cape May County NJ, They offer all types of loans from SBA loans, Credit Lines, Factoring, Merchant Cash Advances and Term Loans. They work with all merchants and credit is not usually an issue if the company has prior sales.
IMN Direct Capital Funding can be reached at 609-365-0001 or
www.imndirect.net for a free consultation to assist you this winter.